It is widely known that, despite the consequences of physical inactivity,
people of all ages struggle with beginning an exercise program,
while still more find that staying engaged - once they begin -
is often the greatest challenge.
Changing behavior patterns of individuals to encourage the adoption of healthier lifestyles,
in general, has long been the Holy Grail for health promotion practitioners.
Theories of behavior change abound which are used to offer assistance in public,
as well as private domains with focus on assuaging the masses to take
better care of themselves and embrace the notion of better nutrition,
more exercise and obtaining emotional stability.
In this regard, research has established that the utility of tailored messaging to
target populations will result in remarkable changes in adverse behaviors.
This has caught the attention of large employers and health insurers, alike,
as both are impacted by the costs associated with high utilization
of healthcare resources.
To this end, the TexT-ercise proposition was conceived.